Brand Strategy, Brand Identity, Naming, Copywriting, Web design and Art Direction
We designed a bold and confident haircare brand defined by a joyful attitude and a sense of fashion, a brand that speaks with freshness and purpose. Ki.Sui is created for both professionals and consumers, offering eco-friendly refillable products that balance sustainability with style.
Our process established a strong strategic foundation, shaping every element of the brand. From naming and taglines to logotype, packaging, website, and art direction, each element was carefully developed to build a cohesive identity full of life.